Solutions Architect at Vercel. I design the technical strategies and processes that help sales engineering teams win.
I've spent the last 10 years at the intersection of engineering and go-to-market. I've built technical sales processes from zero, designed proof-of-concept workflows, and set up the systems that turn complex products into clear wins for customers.
The problems I focus on don't have Stack Overflow answers. They live in the gap between “the product works” and “the customer buys” — the demo architecture, the objection-handling frameworks, the analytical rigor behind a well-run technical evaluation. I've done this across data infrastructure, data governance, and the frontend cloud.
I also write about what I learn along the way and other things I find interesting.